Entrepreneurship is constantly evolving. The marketplace is hungry for new ideas and new ways of thinking. Solving problems and the needs of our customers brings us challenges daily.
I personally believe that continuous learning, experimenting, testing new ideas and getting feedback is the best way to keep up with the pace of change.
These are the books that I have been turning to lately to get some insight into to ideas and knowledge to help with the ever changing landscape of the market.
Some of the most impactful ideas that have changed the face of business are disruptive in nature. Technology, creativity and innovation helps us solve customers needs in new ways.
These ideas as revolutionary as they are need to be sold to customers. Crossing the Chasm does a wonderful job at walking us through different segments and types of consumers and goes into details about how to change your message and tactics for innovations, early adopters, early majority, late majority and laggards.
If you’re looking for a new ways to market and understand what it takes to reach new customer segments then this book is for you.
Do you ever wonder why some ideas catch like fire? What does it take to make an idea viral? Have you ever notice that small ideas and behaviours have a rippling effect?
The Tipping Point shows how the power of word-of-mouth can help to grow and spread ideas like a virus. The different actors in play are Connectors, Mavens, and Salesman. They each have their role in pushing ideas to a tipping point.
If you want to understand the new social behaviour of how to sell products and ideas then pick this book up. You won’t be able to put it down.
I loved The Lean Startup. The ideas were simple but effective. Focus on the customer and their needs, build a minimal viable product to help satisfy the biggest need and use a scientific testing approach on a build-measure-learn cycle for continuous innovation.
The Startup Way takes that idea to a new level. The past 5 years Eric has worked with some of the biggest titans in business, non-profit organizations and governments in multiple industries and shows us a system of entrepreneurial management that leads organizations of all sizes. This system gives them a method to achieve sustainable growth and long-term impact.
If you want to future proof your business through the uncertain times ahead then you need this book.
Simon Sinek has some very interesting ideas about leadership, motivation and social behaviour. He starts with a simple questions, Why are some people and organizations more innovative, more influence and more profitable?
He goes on to talk about some of the great leaders in the past and shares what they all have in common. They all started with Why. These leaders realized that people wouldn’t trust them, buy into their product or service and respect their ideas until they understand the why behind it.
If you want to inspire people then start with why will help you change the message you have for your staff, customers or audience. Definitely worth the read.
This book is a tome. Along with its impressive size is the depth of knowledge, advice and wisdom in it. Tim Ferriss is best known for his blog and podcast which has helped him to establish a massive network of people. Through that network he reached out to over 130 of the world’s top performers and packaged it all in this book.
This book is meant to be read it short burst of knowledge. Similar to how you would consult a mentor for advice. There is a broad swathe of information so you’ll be able to find a chapter that will help you in different areas of your life. You will find a tool, tactic or new habit that can spark a new ideas to help you overcome any issue.
Sometimes you’re lucky enough to find a mentor in life that can help you achieve your goals or overcome problems. Other times we have to find those solutions ourselves. This book will definitely help you get going in the right direction.
Digital businesses are popping up all over the place. Traditional businesses are finding new ways to move more of their business online. One of the hardest this to do with your online business is get web traffic or conversions.
In DotCom Secrets we learn that web traffic and conversion are not the actual problem. If anything the problem tends to be much deeper. We are shown how to identify the issues we have online and given some tools and techniques to help you fix those deeper issues.
If you’re looking for new ways to increase sales online, looking for content that will attract customers, or work out a sales funnel then pick this book up today.
Everyone talks about how fun and exciting it is to start a business. Have you ever talked to them about what it’s like to run a business? It’s a much different conversation. I think there are a fair number of business owners who find it very hard to run a business but are not forthcoming with that truth.
Ben Horowitz, takes an analytical look at the challenges and problems leaders have to face everyday. Then shares the insights into developing, managing, buying, selling and investing in technology companies.
If you like a little humor with your business books along with some hard telling truths then you have to get this book.
Personally I have found some great information, knowledge, tools, techniques and stories that I can now draw from when trying to help and solve problems for my customers, business owners and mentees. Hopefully you will find these books as useful and insightful as I have.
I want to hear from. What entrepreneurship, business or leadership books would you recommend? Have you read the books above? What did you like about them? What didn't you like about them? What book would you have on your list? Add them to the comments below.
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